In an information age you must communicate or starve. Audiences instinctively migrate to the best communicators. As a Pastor my best form of communication is verbal. If we are going to lead, however, we must master written communication, non-verbal communication, graphic and iconography, as well as certain forms that are just emerging. We must communicate to individuals, to audiences, online, hard copy, via emails, social media, video, podcasts, and blogs.
Communication must be to us, what shrimp is to Bubba (shameless reference to Forrest Gump)
Anything we consider important must be trumpeted through as many communication channels as possible. Here is a checklist that may help you do written communication more effectively:
- Cut the fluff – time is valuable, respect that and give us the facts.
- Make the info scannable. Use bullet points, numbered lists, etc.
- Take advantage of grammatical cues. BOLD, Underline, italics, color change, font size … but don’t overdo
- Give a clear next step.
- Avoid acronyms like – FLC, SGL’s, SMT’S, IMB, NAMNB, etc. Remember the uninitiated.
- Hav sum one pruuf reed?
What would you add to the list? Comment below…